Taroon Tyagi — Principal Product Designer Skip to content

Available for principal and head-of-design roles

Principal Product Designer, Delhi

Transforming complexity into elegant experiences.

Strategic product design leader with 18+ years crafting sophisticated user experiences across industries — experiences users love and businesses value.

18
Years
36
Designers led
10
Domains shipped in

Selected work

Different problems, different outcomes.

Gameroom on now.gg — Cyberpunk theme with ring controls around gameplay

Gameroom — from solo gaming to social playground

Four iterations turned a sterile MVP into a place students call "our club" — session time up 183%, 48-hour retention from 32% to 81%.

Principal Designer2024Cloud gamingWebDesktop
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BlueStacks 5 Store — featured game, exclusives rail and recommendations

BlueStacks — three generations of an Android gaming platform

A developer-led emulator became a user-centred platform, then a community, then a performance-first product — users doubled, revenue grew 66%, and 78% of churned players came back.

Senior → Principal Designer2016 – presentGaming platformWindowsmacOS
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Leading design

36 designers across four craft disciplines.

Not thirty-six people doing one job. Four disciplines that don't share a vocabulary, one standard of output.

  • Product design

    Flows, systems and interface for now.gg, BlueStacks X and BlueStacks App Player.

  • Motion design

    Transitions, onboarding sequences and in-product moments that explain instead of decorate.

  • Graphic design

    Marketing surfaces, campaigns and store presence held to the same bar as the product.

  • Illustration

    A shared visual language across empty states, launches and brand.

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Range

Ten domains. One method.

Eighteen years of shipping in enough industries that a new one is a week of ramp-up, not a risk. A SaaS onboarding model moves into a gaming platform. A gaming retention loop moves into a B2B tool. Chances are a version of your problem has already been solved here.

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How I solve problems

Outcomes, not artifacts.

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How I work with AI

Four things I do on a Tuesday.

The process runs on it; the site is evidence. This page was built from a written brief with an AI collaborator, and the panel below answers from the same content.

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Ask my portfolio

Ask anything on this page.

Answers come only from the content of this site. If it isn't here, it will say so.

Reading the page

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Experience

2008 to now.

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Toolkit

What I bring to the room.

Capabilities

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Leadership craft

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Education

  • IIT Delhi
  • Sikkim Manipal University
  • Self-taught

Contact

Hand me the vague brief.

Roles, advisory, or a problem that needs a direction. Replies within two working days.

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Your email app should be open.

Thanks, {{ fName }}. Hit send there and expect a reply within two working days. If nothing opened, write to hello@taroontyagi.com.